What a decade! Thinking back to 2010, the options for healthier tampons and pads on retail shelves was almost non-existent. The idea that conventional feminine hygiene brands were not offering healthier product options was completely incomprehensible to buyers and category managers at major retail chains.Sensible reforms such as offering free tampons and pads at schools and other public restrooms and eliminating the Tampon Tax were also dismissed off-hand. But over the past 10 years the tides have turned. More education through social media and other online forums has led women to take note of what ingredients are in their personal care products. In turn, the legions of fierce women have made their voices known, leading to great political and social progress for the advancement of period rights.
In Maxim’s home state of NY, 2019 saw key legislation pass that mandates the free availability of tampons and pads in schools. In addition, beginning in 2020, all tampon and pad manufacturers will be forced to print their products’ ingredients on the box so shoppers have a chance to review what materials they are putting in and on their bodies. We look forward to more legislative victories in 2020 and beyond including (hopefully!) the abolishment of the tampon tax nationwide.
In addition, Maxim is taking steps to improve our offering to our customers as well as making strides to connect with you more often and in more meaningful ways. With this in mind, we are excited to share the following news:
- New Maxim Website! We are constantly striving to deliver you the best user experience while you are visiting us at
Maximhy.com. We hope you find this new website intuitive, fast and hassle free! - Increased Amazon Presence – As indicated earlier, our commitment is, first and foremost, to make it as easy as possible to access healthy, eco-friendly feminine hygiene and personal care essentials. For those who prefer to use Amazon.com, we are proud to be able to service their needs through there.
- Plastic Applicator Tampons – Due to popular demand, Maxim has developed an Organic Cotton, BPA-free Plastic Applicator Tampon line. The slim and smooth applicator along with the pull and lock technology allows for a hassle-free insertion and improved comfort. The new Plastic Applicator line will be available in January 2020.
- CBD-Based Products – Maxim is working with a partner to develop a topical CBD infused product that can be used to alleviate menstrual pain!
- Last but not least, Maxim is excited to present our new fun video which was developed with the help of our amazing local Long Island Women’s Rugby Team, thanks Ladies!
We hope you’re as excited as we are for these new legislative, as well as personal company developments we see on the horizon in 2020. Happy New Year!!